The EFI Brain™ Privacy Policy
Last updated: November 2, 2026 · Effective date: when published
This Privacy Policy explains how Horsepower Connections LLC, an Arizona limited liability company doing business as The EFI Store ("Company", "we", "us" or "our"), collects, uses, shares and protects information when you use The EFI Brain (the "Service"). It is part of our Terms of Service. By using the Service, you agree to what is described here.
1. Information we collect
- Who you are. Your name as we set it up for your Access Code, and any contact or business details you give us. We do not store the Access Codes we issue to users; we keep only a scrambled (hashed) form that cannot be turned back into the code.
- Your questions and the answers. Each question you ask, the answer the Service gives, the time, and which Access Code was used.
- Usage counts. How many questions you asked and how long the answers were each day, used for daily limits.
- Questions to research. When the Service cannot confirm an answer from its Knowledge Base, or you use the "Flag it" link under an answer, we keep that question and answer so we can research it and improve the Knowledge Base. Your name stays with it only until we close the item.
- Your email address, only if you give it. When the Service cannot answer a question, it may offer to email you the answer once we have it. If you enter an email address, we keep it with that question only, to send you that one answer.
- Technical data. Your network (IP) address, the pages requested, browser type, and the time, recorded by our web server and used for security.
- Payment information. If you buy a Subscription, billing details are handled by our payment processor. We do not store full card numbers.
2. How we use information
We use it to:
- run the Service and answer your questions, including by sending your question to our AI provider (Section 4);
- keep the Service secure, apply daily and brand limits, and detect and stop misuse such as scraping or copying the Knowledge Base;
- research questions the Service could not answer and improve the Knowledge Base, including with an automated research step that searches the Knowledge Base and public web sources and drafts an answer for us to check (your name and email address are not sent to web sources);
- email you the answer to a question, if you asked us to;
- provide support and communicate with you about your access;
- handle Subscriptions and billing, if you have one; and
- meet legal obligations and protect our rights.
We do not sell your personal information, and we do not use it for advertising.
3. Legal bases (EEA and UK users)
Where the law requires a legal basis, we rely on: performing our agreement with you (to provide the Service); our legitimate interests (to secure, operate and improve the Service and prevent misuse); your consent, where we ask for it; and compliance with legal obligations.
4. Our AI provider
To answer a question, the Service sends your question, the recent questions and answers in the same topic, and the relevant Knowledge Base text to our artificial-intelligence provider, currently Anthropic, which generates the answer. Anthropic processes that content under its commercial terms and privacy practices. We do not use your questions to train AI models. Please do not put sensitive personal information in your questions.
5. Who can see your information
- The EFI Store. Our administrators can see each person's questions, answers, daily usage and flagged questions.
- Service providers. Our hosting provider (DigitalOcean, servers in the United States), our AI provider (Anthropic) and, for Subscriptions, our payment processor, each only to provide their service to us.
- Legal and safety. When the law, a court order or legal process requires it, or to protect the rights, safety or property of Company, our users or the public. Records of misuse may be used as evidence.
- Business transfers. In a merger, acquisition, financing or sale of assets, subject to this Policy.
- Manufacturers. We may share questions asked about a manufacturer's products, and the answers given, with that manufacturer, for example to improve product support and documentation. We remove your name and contact details first.
6. How long we keep it
| Information | How long |
|---|---|
| Questions and answers in your chat history | 90 days, then deleted automatically |
| Daily usage counts | 90 days, then deleted automatically |
| Questions to research and flagged answers | Your name is erased from the item as soon as we close it (answered or not needed). The question and answer themselves are kept, without your name, because they are how we improve the Knowledge Base. You can ask us to delete yours sooner (Section 9). |
| Email address you gave for an answer | Until we send you that answer, or until we close the question as not needed; then erased |
| Web server access logs (network address, page, time) | 30 days |
| Server system logs (sign-ins, name, network address, chat session id; no question text) | 60 days |
| Your name and access settings | While you have access, and afterwards as needed for our records |
| Backups | Some information may stay in backups for a limited time after it is deleted |
7. Cookies and your browser
- One sign-in cookie. It keeps you signed in for up to 14 days. It is required for the Service to work. Signing out removes it.
- Your current topic in the browser. The chat window keeps the questions and answers of your current topic in your browser's storage so they survive a page reload. They are cleared when you tap New Topic, after 30 minutes without use (also while the page stays open), or when you sign out.
- No advertising or analytics cookies, and no tracking across other websites.
8. Security
We use commercially reasonable safeguards, including encrypted connections, access limited to named people, user Access Codes stored only in hashed form, and monitoring for misuse. No method of sending or storing data is completely secure, and we cannot guarantee absolute security. Keep your Access Code private and sign out of shared devices.
9. Your choices and rights
You can ask us to see, correct, export or delete the personal information we hold about you, including your questions to research. Contact us using Section 13. We will respond as the law requires and will not treat you differently for asking.
California residents (CCPA/CPRA). You have the right to know, delete and correct personal information, and to opt out of its "sale" or "sharing". We do not sell or share personal information for advertising. You may use an authorized agent.
EEA and UK residents (GDPR / UK GDPR). You have the rights above and the right to complain to your local data protection authority. Your information is processed in the United States; where required, we rely on appropriate safeguards for international transfers.
10. International users
The Service is run from the United States. If you use it from elsewhere, your information is transferred to, stored and processed in the United States, where data-protection laws may differ from yours.
11. Children
The Service is for adults and businesses and is not directed to children. We do not knowingly collect information from anyone under 16. If we learn we have, we will delete it.
12. Changes
We may update this Policy. The new version will be posted with a new "Last updated" date, and material changes will be communicated by reasonable means. Using the Service after a change takes effect means you accept it.
13. Contact
Horsepower Connections LLC (dba The EFI Store)
55 Lake Havasu Avenue F392, Lake Havasu City, AZ 86403
Email: horsepowerconnection@gmail.com · Web: theefistore.com